Supplement | HBS Case Collection | 1991
by Lynda M. Applegate and James I. Cash Jr.
Citation:
Applegate, Lynda M., and James I. Cash Jr. Xerox Leadership: Patricia ""Tosh"" Barron with an MBA Class, April 10, 1989, Video. Harvard Business School Video Supplement 891-517, July 1991.
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Case | HBS Case Collection | 2013
Kaiser Permanente: Innovating to Transform Healthcare
Lynda Applegate
Keywords: entrepreneurial management; strategy; organ; Entrepreneurship; Management; Competitive Strategy; Behavior; Leadership; Health Industry; United States;
National Instruments
Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms that simplify development of its customers' measurement and control systems. Its customers, ranging from individuals (professors and their students) to large corporations, consist primarily of scientists and engineers—a pedigree shared by most NI employees. Since dedicating a full-time position to formalizing the use of social media tools in 2006, NI has infused social capabilities into its internal and customer-facing business processes, strengthening relationships and value delivered.
NI's story deepens our understanding of how to build a social business strategy, create game changing innovation processes, and measure the value of its social technology investments—a key challenge facing the company. By touching on NI's history and culture, the case also allows students to consider what elements of this company's organization and culture have allowed it to build a robust social business model.
Teaching Note | HBS Case Collection | 2013 (Revised from original 2012 version)
Bonnier: Digitalizing the Media Business (TN)
Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
Keywords: media and publishing; Media; Publishing Industry;