Supplement | HBS Case Collection | August 1985

Benetton Factory Tour--Ponzano, Italy, Video

by James L. Heskett


Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies.

Keywords: Factories, Labs, and Plants; Logistics; Product; Production; Strategy; Italy;


Heskett, James L. "Benetton Factory Tour--Ponzano, Italy, Video." Harvard Business School Video Supplement 886-510, August 1985.