Publications
Publications
- April 1985
- HBS Case Collection
General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video
By: John A. Quelch
Citation
Quelch, John A. "General Electric Co.: Major Appliance Business Group (B)--Project C--An Investment in Quality, Video." Harvard Business School Video Supplement 885-518, April 1985.