Supplement | HBS Case Collection | April 1984

Johnson & Johnson (B): Hospital Services, James Burke, Video

by Francis Aguilar


James Burke, chairman and CEO of Johnson & Johnson, discusses the decision to establish a hospital services company. The problem is that this new unit, created to serve 14 Johnson & Johnson companies, runs counter to the corporate culture where autonomy and decentralization are prized.

Keywords: Business Startups; Decision Making; Organizational Culture; Problems and Challenges; Health Industry;


Aguilar, Francis. "Johnson & Johnson (B): Hospital Services, James Burke, Video." Harvard Business School Video Supplement 884-527, April 1984.