Supplement | HBS Case Collection | April 1984

Johnson & Johnson (A): Philosophy & Culture, James Burke, Video

by Francis Aguilar


James Burke, chairman and CEO of Johnson & Johnson, discusses the company's philosophy and culture, with particular emphasis on the significance of the Credo.

Keywords: Organizational Culture; Values and Beliefs; Mission and Purpose; Management Teams; Pharmaceutical Industry; Medical Devices and Supplies Industry; Consumer Products Industry;


Aguilar, Francis. "Johnson & Johnson (A): Philosophy & Culture, James Burke, Video." Harvard Business School Video Supplement 884-525, April 1984.