Publications
Publications
- April 1983
- HBS Case Collection
Dansk Designs Ltd.: The Administration of Creativity, Video I
By: Hugo Uyterhoeven
Abstract
Presents various members of the Dansk organization during conversations and meetings concerning issues arising in the design, production, and marketing of Dansk's product line. Focuses on the individual's role in the company, and on the interaction between marketing and creativity.
Keywords
Independent Innovation and Invention; Leadership Development; Marketing; Production; Organizational Design; Creativity
Citation
Uyterhoeven, Hugo. "Dansk Designs Ltd.: The Administration of Creativity, Video I." Harvard Business School Video Supplement 883-515, April 1983.