Supplement | HBS Case Collection | July 1982

General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video

by Richard G. Hamermesh and Francis Aguilar

Abstract

Introduces Reginald Jones, former CEO of General Electric. Presents a question and answer session with Jones and Advanced Management Program participants.

Keywords: Managerial Roles; Corporate Strategy; Strategic Planning; Goals and Objectives;

Citation:

Hamermesh, Richard G., and Francis Aguilar. "General Electric: Strategic Planning, Corporate Goals, and the Job of the Chief Executive, Video." Harvard Business School Video Supplement 883-504, July 1982.