Supplement | HBS Case Collection | November 1981

Corning Glass Works International, Part I, Interviews with Division Managers, Video

by Christopher A. Bartlett and Michael Y. Yoshino

Abstract

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer). Reflections and lessons on the changes in Corning's international strategy and organization 1975-80.

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry;

Citation:

Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.