Case | HBS Case Collection | September 1998

Cooperating to Compete: EGS of Turkey

by Pankaj Ghemawat and C. Fritz Foley


In the early 1980s, Turkey adopted policies that liberalized trade as a part of a structural adjustment program. Within the garment industry, small- and medium-scale enterprises were not well positioned to take advantage of the new opportunities to compete in international markets. In order to overcome challenges in marketing, obtaining financing, and negotiating with government trade officials, competitors came together to form Ege Giyim Sanayi ve Dis Ticaret A.S. (EGS). EGS's rapid expansion forced it to face crucial questions about both its governance structure and future diversification opportunities.

Keywords: Trade; Corporate Governance; Policy; Partners and Partnerships; Competitive Strategy; Diversification; Turkey;


Ghemawat, Pankaj, and C. Fritz Foley. "Cooperating to Compete: EGS of Turkey." Harvard Business School Case 799-024, September 1998.