Publications
Publications
- November 1997
- HBS Case Collection
Microsoft Goes Online: MSN 1996
By: David B. Yoffie
Abstract
Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World Wide Web, and the issue of X.25 protocols vs. TCP/IP protocols. A rewritten version of an earlier case.
Keywords
Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry
Citation
Yoffie, David B. "Microsoft Goes Online: MSN 1996." Harvard Business School Case 798-019, November 1997.