Case | HBS Case Collection | May 1997 (Revised May 2008)

Intel Corporation: 1968-1997

by Gary P. Pisano, David J. Collis and Peter K. Botticelli


Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in the future.

Keywords: Market Entry and Exit; Competitive Strategy; Competitive Advantage; Hardware; Corporate Strategy; Industry Structures; Technology Industry;


Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)