Case | HBS Case Collection | 2008 (Revised from original 1997 version)

Intel Corporation: 1968-1997

by Gary P. Pisano, David J. Collis and Peter K. Botticelli

Abstract

Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in the future.

Keywords: History; Market Entry and Exit; Hardware; Competitive Advantage; Competitive Strategy; Corporate Strategy; Technology Industry;

Citation:

Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 2008. (Revised from original May 1997 version.)