Case | HBS Case Collection | January 1996 (Revised May 2005)

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition

by David J. Collis and Melinda B. Conrad

Abstract

Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage.

Keywords: Strategy; Business Strategy; Adaptation; Crisis Management; Organizational Culture; Food and Beverage Industry;

Citation:

Collis, David J., and Melinda B. Conrad. "Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition." Harvard Business School Case 796-109, January 1996. (Revised May 2005.)