Case | HBS Case Collection | April 1995 (Revised May 1995)

Kraft General Foods: The Merger (B)

by David J. Collis and Elizabeth Wynne Johnson

Abstract

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force.

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry;

Citation:

Collis, David J., and Elizabeth Wynne Johnson. "Kraft General Foods: The Merger (B)." Harvard Business School Case 795-153, April 1995. (Revised May 1995.)