Case | HBS Case Collection | April 1995 (Revised May 1995)

Metsa-Serla: Environmental Labels in the European Forest Products Markets

by Forest L. Reinhardt and Pat Markovich

Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe;

Citation:

Reinhardt, Forest L., and Pat Markovich. "Metsa-Serla: Environmental Labels in the European Forest Products Markets." Harvard Business School Case 795-148, April 1995. (Revised May 1995.)