Case | HBS Case Collection | 1998 (Revised from original version)

Disposable Diaper Industry in 1994, The

by Stephen P. Bradley and Takia Mahmood

Abstract

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share.

Keywords: History; Organizational Design; Financial Markets;

Citation:

Bradley, Stephen P., and Takia Mahmood. "Disposable Diaper Industry in 1994, The." Harvard Business School Case 795-142, March 1998. (Revised from original April 1995 version.)