Case | HBS Case Collection | April 1995 (Revised March 1998)

Disposable Diaper Industry in 1994, The

by Stephen P. Bradley and Takia Mahmood

Abstract

Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share.

Keywords: Markets; Consumer Products Industry;

Citation:

Bradley, Stephen P., and Takia Mahmood. "Disposable Diaper Industry in 1994, The ." Harvard Business School Case 795-142, April 1995. (Revised March 1998.)