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Case
| HBS Case Collection
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1998
(Revised from original version)
Disposable Diaper Industry in 1994, The
by
Stephen P. Bradley and Takia Mahmood
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Abstract
Updates the developments in the disposable diaper industry from 1984 to 1994. The key issue is Procter & Gamble's response to the continuing erosion of market share.
Keywords: History;
Organizational Design;
Financial Markets;