Teaching Note | HBS Case Collection | 1996 (Revised from original 1995 version)

Birds Eye and the U.K. Frozen Food Industry (A) TN

by David J. Collis

Abstract

Teaching Note for (9-792-074).

Keywords: Food and Beverage Industry; United Kingdom;

Format: Print

10 pages

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Citation:

Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A) TN." Harvard Business School Teaching Note 795-109, January 1996. (Revised from original February 1995 version.)

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

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Birds Eye and the U.K. Frozen Food Industry (A) TN

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