Case | HBS Case Collection | 1995 (Revised from original version)

Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.

by David J. Collis and Elizabeth Wynne Johnson
 

Abstract

CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.

Keywords: Restructuring; Change Management; Transformation; Investment Portfolio; Multinational Firms and Management; Organizational Culture; Corporate Strategy;

Language: English Format: Print 23 pages Purchase

Citation:

Collis, David J., and Elizabeth Wynne Johnson. "Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd." Harvard Business School Case 795-041, March 1995. (Revised from original March 1995 version.)

About the Author

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David J. Collis
Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration
Strategy

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