| HBS Case Collection
(Revised March 1995)
Smashing the Cube: Corporate Transformation at CIBA-GEIGY Ltd.
CIBA-GEIGY is a large, diversified multinational corporation that transforms itself in the 1990s through a massive structural and cultural change. The case describes the changes implemented and the processes used to effect change in portfolio, people, and structures. By the middle of 1994 CIBA is assessing how effective the transformation has been and whether it has gone too far, or not far enough.
Multinational Firms and Management;