|
Case
| HBS Case Collection
|
1995
(Revised from original version)
Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal
by
David J. Collis and Elizabeth Wynne Johnson
|
Abstract
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.
Keywords: Factories, Labs, and Plants;
Chemicals;
Investment Portfolio;
Corporate Strategy;
Chemical Industry;
Pharmaceutical Industry;
Switzerland;