| HBS Case Collection
(Revised June 1995)
Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal
Covers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.
Keywords: Factories, Labs, and Plants;