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Case
| HBS Case Collection
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1995
Promus Companies, The: Harrah's Casinos
by
Stephen P. Bradley and Takia Mahmood
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Abstract
Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that needs to consider how best to sustain its competitive position.
Keywords: Emerging Markets;
Competitive Advantage;
Corporate Strategy;
Expansion;
Las Vegas;
New Jersey;