Supplement | HBS Case Collection | April 1994 (Revised January 1995)

StarKist (B)

by Richard H.K. Vietor and Forest L. Reinhardt


Set in November 1993. Intended as a follow-up to the (A) case.

Keywords: United States; Mexico;


Vietor, Richard H.K., and Forest L. Reinhardt. "StarKist (B)." Harvard Business School Supplement 794-139, April 1994. (Revised January 1995.)