Case | HBS Case Collection | February 1994 (Revised April 1995)

Asahi Glass Co.: Diversification Strategy

by David J. Collis


Describes the history and diversification strategy of the Japanese manufacturer Asahi Glass Co. The company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to a broad glass-materials, chemical, and electronics manufacturer. It has also vertically integrated and expanded internally to become the leading global glass manufacturer. In 1993, Asahi Glass is reviewing its future direction, particularly whether it should divest its electronics business.

Keywords: Acquisition; Joint Ventures; Diversification; Expansion; Vertical Integration; Manufacturing Industry; Japan;


Collis, David J. "Asahi Glass Co.: Diversification Strategy." Harvard Business School Case 794-113, February 1994. (Revised April 1995.)