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Case
| HBS Case Collection
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1998
(Revised from original version)
Newell Co.: Acquisition Strategy
by
David J. Collis
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Abstract
Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million manufacturer and marketer of writing instruments and office supplies, and Levolor, a $180 million manufacturer of window blinds. The case focuses on Newell's enduring corporate strategy as a guide for selecting appropriate acquisitions to grow the company.
Keywords: Acquisition;
Marketing Channels;
Corporate Strategy;
Diversification;
Expansion;
Manufacturing Industry;