Case | HBS Case Collection | February 1994 (Revised August 1998)

Newell Co.: Acquisition Strategy

by David J. Collis


Newell is a $1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a $140 million manufacturer and marketer of writing instruments and office supplies, and Levolor, a $180 million manufacturer of window blinds. The case focuses on Newell's enduring corporate strategy as a guide for selecting appropriate acquisitions to grow the company.

Keywords: Acquisition; Marketing Channels; Corporate Strategy; Diversification; Expansion; Manufacturing Industry;


Collis, David J. "Newell Co.: Acquisition Strategy." Harvard Business School Case 794-066, February 1994. (Revised August 1998.)