Case | HBS Case Collection | October 1993 (Revised October 1996)

Paragould City Cable

by Willis M. Emmons III

Abstract

Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent private operator. In the fall of 1993, City Cable Manager Larry Watson must decide what strategic changes, if any, to make in light of the municipal system's persistent losses.

Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas;

Citation:

Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)