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(Revised from original 1993 version)
CF MotorFreight in 1992
In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional and niche carriers. CFMF management is faced with a unionized labor force and a transcontinental network of consolidation centers in an industry moving toward non-union labor and regional networks connected by rail.
Keywords: Labor Unions;
Business or Company Management;
Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, May 2009. (Revised from original March 1993 version.)