Case | HBS Case Collection | March 1993 (Revised May 2009)

CF MotorFreight in 1992

by David B. Yoffie


In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional and niche carriers. CFMF management is faced with a unionized labor force and a transcontinental network of consolidation centers in an industry moving toward non-union labor and regional networks connected by rail.

Keywords: Labor Unions; Business or Company Management; Distribution; Competition; Consolidation; Truck Transportation;


Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)