Case | HBS Case Collection | March 1993 (Revised December 2011)

Crown Cork & Seal in 1989

by Stephen P. Bradley


Describes the structure and recent trends of the metal container industry, Crown's successful strategy for competing in the industry, and John Connelly's leadership over more than 20 years. In 1989, William Avery succeeded Connelly as CEO and is forced to consider new strategic options in the face of industry change.

Keywords: Leadership; Five Forces Framework; Management Succession; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy;


Bradley, Stephen P. "Crown Cork & Seal in 1989." Harvard Business School Case 793-035, March 1993. (Revised December 2011.)