Supplement | HBS Case Collection | February 1992 (Revised January 1996)

Birds Eye and the U.K. Frozen Food Industry (B)

by David J. Collis

Abstract

Describes the change in strategy Birds Eye adopted in the 1980s in the face of declining profitability and eroding market share. Updates the (A) case.

Keywords: Stock Shares; Adoption; Business Strategy; Corporate Strategy; Vertical Integration; Food and Beverage Industry; United Kingdom;

Citation:

Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (B)." Harvard Business School Supplement 792-078, February 1992. (Revised January 1996.)