| HBS Case Collection
(Revised April 1995)
Saatchi & Saatchi Co. PLC: Corporate Strategy
Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies.
Globalized Firms and Management;