Case | HBS Case Collection | 1995 (Revised from original version)

Saatchi & Saatchi Co. PLC: Corporate Strategy

Abstract

Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies.

Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry;

Language: English

Format: Print

25 pages

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Citation:

Collis, David J. "Saatchi & Saatchi Co. PLC: Corporate Strategy." Harvard Business School Case 792-056, April 1995. (Revised from original March 1992 version.)

The first ten pages of this case are comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner. The last five pages are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. Students are asked to think about the keys to Disney's mid-1980s turnaround, about the proper boundaries of the firm, and about what Disney's strategy should be beyond 2001.

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