Case | HBS Case Collection | March 1992 (Revised April 1995)

Saatchi & Saatchi Co. PLC: Corporate Strategy

by David J. Collis


Saatchi & Saatchi, founded in 1970, became the world's largest advertising agency in 1986. It then diversified into consulting and other managerial areas before crashing in 1989. Under a new CEO, the company restructured and refocused on its advertising agencies.

Keywords: Restructuring; Globalized Firms and Management; Corporate Strategy; Diversification; Advertising Industry;


Collis, David J. "Saatchi & Saatchi Co. PLC: Corporate Strategy." Harvard Business School Case 792-056, March 1992. (Revised April 1995.)