Chapter | Handbook of Marketing Decision Models | 2008

Models of Customer Value

by Sunil Gupta and Donald R. Lehmann

Keywords: Customer Value and Value Chain;


Gupta, Sunil, and Donald R. Lehmann. "Models of Customer Value." In Handbook of Marketing Decision Models, edited by Berend Wierenga. International Series in Operations Research & Management Science. Springer Science + Business Media, 2008.