| HBS Case Collection
Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2
Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases used in the module, this note also offers an overview of important market-defining tools such as the Buying Hierarchy and Discovery-Driven Planning.
Innovation and Management;
Management Analysis, Tools, and Techniques;
Problems and Challenges;