Teaching Note | HBS Case Collection | April 1999

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

by Clayton M. Christensen

Abstract

Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases used in the module, this note also offers an overview of important market-defining tools such as the Buying Hierarchy and Discovery-Driven Planning.

Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges;

Citation:

Christensen, Clayton M. "Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2." Harvard Business School Teaching Note 699-164, April 1999.