Teaching Note | HBS Case Collection | 1999
by Clayton M. Christensen
Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases used in the module, this note also offers an overview of important market-defining tools such as the Buying Hierarchy and Discovery-Driven Planning.
Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges;
Citation:
Christensen, Clayton M. "Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2." Harvard Business School Teaching Note 699-164, April 1999.
View Profile »View Publications »
Book | 2012
How Will You Measure Your Life?
Clayton M. Christensen, James Allworth and Karen Dillon
Book | 2011
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage;
Article | Stanford Social Innovation Review | spring 2011
Picking Green Tech's Winners and Losers
Clayton M. Christensen, Shuman Talukdar, Richard Alton and Michael B. Horn
Keywords: Technology;