Background Note | HBS Case Collection | March 1999 (Revised February 2001)

New Product Development Imperative, The

by Steven C. Wheelwright and Edward T Smith


Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent with the project objectives as well as concepts and processes for improving project execution.

Keywords: Management Practices and Processes; Product Development; Performance Improvement; Problems and Challenges; Groups and Teams;


Wheelwright, Steven C., and Edward T Smith. "New Product Development Imperative, The." Harvard Business School Background Note 699-152, March 1999. (Revised February 2001.)