Publications
Publications
- December 1998 (Revised July 2000)
- HBS Case Collection
Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST
By: Clayton M. Christensen
Abstract
Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST caused the company to underinvest in the opportunity.
Keywords
Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry
Citation
Christensen, Clayton M. "Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST." Harvard Business School Case 699-123, December 1998. (Revised July 2000.)