Case | HBS Case Collection | December 1998 (Revised July 2000)

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

by Clayton M. Christensen

Abstract

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST caused the company to underinvest in the opportunity.

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry;

Citation:

Christensen, Clayton M. "Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST." Harvard Business School Case 699-123, December 1998. (Revised July 2000.)