Case | HBS Case Collection | November 1998 (Revised November 2001)

BMW AG: The Digital Auto Project (B)

by Stefan H. Thomke and Ashok Nimgade

Abstract

Supplements the (A) case.

Keywords: Auto Industry;

Citation:

Thomke, Stefan H., and Ashok Nimgade. "BMW AG: The Digital Auto Project (B)." Harvard Business School Case 699-045, November 1998. (Revised November 2001.)