|
Other Unpublished Work
| 2005
Coordinating Sales and Markeing: Why, Why Not, and Now What?
by
Frank V. Cespedes
|
Keywords: Sales;
Marketing;
Strategy;
Citation:
Cespedes, Frank V. "Coordinating Sales and Markeing: Why, Why Not, and Now What?" January 2005. (Presented and published by the Marketing Science Institute.)