|
Chapter
| Marketing Encyclopedia: Issues & Trends Shaping the Future
| 1996
Marketing Dialects
by
Frank V. Cespedes
|
Keywords: Marketing Communications;
Citation:
Cespedes, Frank V. "Marketing Dialects." In Marketing Encyclopedia: Issues & Trends Shaping the Future, edited by Jeffrey Heilbrunn. Lincolnwood, IL: NTC Business Books, 1996.