Case | HBS Case Collection | October 1998 (Revised December 1998)

CompUSA The Computer Superstore

by Ananth Raman and Anna Sheen McClelland


Examines the CompUSA organization, focusing especially on the operations and the company culture. Highlights the economics of PC retailing and the importance of a responsive supply chain for their product category. The description of company culture emphasizes the role of people-management and incentives in achieving responsiveness.

Keywords: Supply Chain; Organizational Culture; Motivation and Incentives; Supply Chain Management; Computer Industry; Retail Industry; United States;


Raman, Ananth, and Anna Sheen McClelland. "CompUSA The Computer Superstore." Harvard Business School Case 699-026, October 1998. (Revised December 1998.)