Article | MIT Sloan Management Review | summer 1993
by Frank V. Cespedes and H. Jeff Smith
Keywords: Technology; Marketing; Policy; Practice;
Citation:
Cespedes, Frank V., and H. Jeff Smith. "Database Marketing: New Rules for Policy and Practice." MIT Sloan Management Review 34, no. 4 (summer 1993): 7–22.
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Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Live Nation Faces the Music
Stephen P. Bradley, Frank Cespedes and Kerry Herman
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry;
Case | HBS Case Collection | 2013
Robin Ash and Printzhof Press
Frank V. Cespedes and Lynda St. Clair
Keywords: United States; Organizational change; management styles; organizational culture; general management; change management; morale; communication; human resource management; competitive strategy; Book Publishing; Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry;
Teaching Note | HBS Case Collection | 2013
Robin Ash and Printzhof Press (Brief Case)