Case | HBS Case Collection | 1999 (Revised from original 1998 version)
by Clayton M. Christensen and Edward G Cape
Describes an innovating start-up company with a disruptive technology to the large, expensive echocardiography machines that leading cardiologists use to create images of heart functions for diagnostic purposes. Ecton's machine is small, cheap, portable, and can't create images as clear as those that large, expensive instruments can make. The entrepreneur is searching for a market for his product, and wonders whether he should sell out or try to build a successful commercial organization.
Keywords: Business Startups; Disruption; Machinery and Machining; Entrepreneurship; Innovation and Invention; Marketing; Product; Commercialization; Technology; Medical Devices and Supplies Industry;
Citation:
Christensen, Clayton M., and Edward G Cape. "Disruptive Technology a Heartbeat Away: Ecton, Inc." Harvard Business School Case 699-018, March 1999. (Revised from original December 1998 version.)
View Profile »View Publications »
Book | 2012
How Will You Measure Your Life?
Clayton M. Christensen, James Allworth and Karen Dillon
Book | 2011
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage;
Article | Stanford Social Innovation Review | spring 2011
Picking Green Tech's Winners and Losers
Clayton M. Christensen, Shuman Talukdar, Richard Alton and Michael B. Horn
Keywords: Technology;