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Background Note
| HBS Case Collection
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1998
(Revised from original 1998 version)
Note on Lead User Research
by
Stefan H. Thomke and Ashok Nimgade
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Abstract
Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice.
Keywords: Customers;
Management Practices and Processes;
Industry Growth;
Citation:
Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, October 1998. (Revised from original August 1998 version.)