Background Note | HBS Case Collection | 1998 (Revised from original 1998 version)

Note on Lead User Research

by Stefan H. Thomke and Ashok Nimgade

Abstract

Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice.

Keywords: Customers; Management Practices and Processes; Industry Growth;

Citation:

Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, October 1998. (Revised from original August 1998 version.)