Background Note | HBS Case Collection | August 1998 (Revised October 1998)

Note on Lead User Research

by Stefan H. Thomke and Ashok Nimgade


Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice.

Keywords: Customers; Management Practices and Processes; Industry Growth;


Thomke, Stefan H., and Ashok Nimgade. "Note on Lead User Research." Harvard Business School Background Note 699-014, August 1998. (Revised October 1998.)