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Case
| HBS Case Collection
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1999
(Revised from original 1998 version)
Product Development at Dell Computer Corporation
by
Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
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Abstract
Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming head of portables has to manage the risk of using a new technology. This case focuses on: (1) product development process design, (2) the costs and benefits of flexibility and structure in uncertain environments, and, (3) managing development risk during and after a financial and market setback.
Keywords: Cost vs Benefits;
Profit;
Managerial Roles;
Risk Management;
Product Development;
Business Processes;
Problems and Challenges;
Risk and Uncertainty;
Hardware;
Computer Industry;