Article | Journal of Managerial Issues | winter 1992

Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations

by Frank V. Cespedes

Keywords: Strategy; Change; Markets; Information;

Citation:

Cespedes, Frank V. "Formulating Channel Strategy in a Rapidly Changing Market: A Case Study and Recommendations." Journal of Managerial Issues 4 (winter 1992): 17–26.