Article | Journal of Marketing | April 1991
by Frank V. Cespedes
Keywords: Information; Perspective; Strategy; Markets; Planning;
Citation:
Cespedes, Frank V. "Book review of Contemporary Perspectives on Strategic Market Planning, by Kerin, Roger A., Vijay Mahajan, and P. Rajan Varadarajan, Allyn and Bacon, 1990." Journal of Marketing 55 (April 1991): 77–83.
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Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Live Nation Faces the Music
Stephen P. Bradley, Frank Cespedes and Kerry Herman
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry;
Case | HBS Case Collection | 2013
Robin Ash and Printzhof Press
Frank V. Cespedes and Lynda St. Clair
Keywords: United States; Organizational change; management styles; organizational culture; general management; change management; morale; communication; human resource management; competitive strategy; Book Publishing; Technology; Organizational Change and Adaptation; Conflict Management; Leading Change; Competitive Strategy; Organizational Culture; Planning; Education Industry; Publishing Industry;
Teaching Note | HBS Case Collection | 2013
Robin Ash and Printzhof Press (Brief Case)