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• Case | HBS Case Collection | 2013 (Revised from original 2013 version)

  Microsoft Server & Tools

  Marco Iansiti and Alain Serels

  In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understood that cloud based solutions would become more prevalent in the future. As the newly appointed President of STB, Satya Nadella had to find a balance between managing the current packaged business and building the cloud offering.

  Keywords: technology; information technology; Computing; Enterprise Computing; Servers; Cloud Computing; Microsoft; Technology Evolution; technological innovation; disruptive innovation; Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry;

  Citation:

  Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools." Harvard Business School Case 613-031, April 2013. (Revised from original January 2013 version.)

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• Case | HBS Case Collection | 2013

  Managing with Analytics at Procter & Gamble

  Thomas H. Davenport, Marco Iansiti and Alain Serels

  Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced analytics. In addition, GBS has embedded analysts within the business units to work alongside leaders and managers in driving real-time information-based decision making. Equipped with the tools provided by GBS, Alan Torres, vice-president of North America Fabric Care, must finalize the forecast for P&G's laundry detergent sales. Results for the two months since introducing concentrated powder laundry detergent in select retailers saw a surprising jump in sales of over 10%, but would the trend continue as the concentrated detergents were introduced across North America?

  Keywords: analytics; Data Management; Forecasting; information technology; Shared Services; Procter ＆ Gamble; Laundry Detergent; Information Management; Forecasting and Prediction; Information Technology; Mathematical Methods; Consumer Products Industry; North America;

  Citation:

  Davenport, Thomas H., Marco Iansiti, and Alain Serels. "Managing with Analytics at Procter & Gamble." Harvard Business School Case 613-045, April 2013.

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• Supplement | HBS Case Collection | 2013

  Microsoft Server & Tools (B)

  Marco Iansiti and Alain Serels

  Supplement for case 613031. Update on progress of Microsoft's Server & Tools Business through July 2011. Satya Nadella and his team explore whether or not to support Linux on Windows Azure.

  Keywords: Technological Innovation; Disruptive Innovation; Information Technology; Information Technology Industry;

  Citation:

  Iansiti, Marco, and Alain Serels. "Microsoft Server & Tools (B)." Harvard Business School Supplement 613-046, January 2013.

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