Case | HBS Case Collection | April 1998

X-IT Products, LLC

by Marco Iansiti, Myra M. Hart and Barbara Feinberg


Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company.

Keywords: Forecasting and Prediction; Entrepreneurship; Product Launch; Outcome or Result;


Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998.