Case | HBS Case Collection | April 1998

X-IT Products, LLC

by Marco Iansiti, Myra M. Hart and Barbara Feinberg

Abstract

Two entrepreneurs, Andrew Ive and Aldo DiBerlardino, are poised to launch their first product. The decisions they make will have a crucial impact on the future of their company.

Keywords: Forecasting and Prediction; Entrepreneurship; Product Launch; Outcome or Result;

Citation:

Iansiti, Marco, Myra M. Hart, and Barbara Feinberg. "X-IT Products, LLC." Harvard Business School Case 698-084, April 1998.