Case | HBS Case Collection | May 1998

Du Pont Kevlar Aramid Industrial Fiber (Abridged)

by Clayton M. Christensen


Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.

Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology;


Christensen, Clayton M. "Du Pont Kevlar Aramid Industrial Fiber (Abridged)." Harvard Business School Case 698-079, May 1998.