| HBS Case Collection
Du Pont Kevlar Aramid Industrial Fiber (Abridged)
Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.
Keywords: Change Management;
Research and Development;