Case | HBS Case Collection | 1998
by Clayton M. Christensen
Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.
Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology;
Citation:
Christensen, Clayton M. "Du Pont Kevlar Aramid Industrial Fiber (Abridged)." Harvard Business School Case 698-079, May 1998.
View Profile »View Publications »
Book | 2012
How Will You Measure Your Life?
Clayton M. Christensen, James Allworth and Karen Dillon
Book | 2011
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage;
Article | Stanford Social Innovation Review | spring 2011
Picking Green Tech's Winners and Losers
Clayton M. Christensen, Shuman Talukdar, Richard Alton and Michael B. Horn
Keywords: Technology;