Case | HBS Case Collection | May 1998

Du Pont Kevlar Aramid Industrial Fiber (Abridged)

by Clayton M. Christensen

Abstract

Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent several hundred million dollars. A rewritten version of an earlier case.

Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology;

Citation:

Christensen, Clayton M. "Du Pont Kevlar Aramid Industrial Fiber (Abridged)." Harvard Business School Case 698-079, May 1998.