Case | HBS Case Collection | March 1998 (Revised August 2002)

Hamptonshire Express

by V.G. Narayanan and Ananth Raman

Abstract

Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions.

Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States;

Citation:

Narayanan, V.G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised August 2002.)