Case | HBS Case Collection | December 1997 (Revised February 2000)

Hewlett Packard: Creating, Running, and Growing an Enduring Company

by H. Kent Bowen and Courtney Purrington


Traces the development of Hewlett-Packard Co. from a small start-up company in 1938 to a world-class manufacturer of electronic instruments and computer products. Examines the challenges of starting and running a small company, including financing, human resources management, product strategy, human relations, and management succession. The creation of a unique and enduring set of values and a philosophy of running and growing a company, known as the "HP Way," is emphasized.

Keywords: Business or Company Management; Product Positioning; Business Growth and Maturation; Business Startups; Brands and Branding; Computer Industry; Electronics Industry;


Bowen, H. Kent, and Courtney Purrington. "Hewlett Packard: Creating, Running, and Growing an Enduring Company." Harvard Business School Case 698-052, December 1997. (Revised February 2000.)