Article | Journal of Service Research | November 2006

Forward-Looking Focus: Can Firms Have Adaptive Foresight?

by Valarie A. Zeithaml, Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon and J. Andrew Peterson

Keywords: Business Ventures; Planning;

Citation:

Zeithaml, Valarie A., Ruth Bolton, John Deighton, Timothy Kenningham, Katherine N. Lemon, and J. Andrew Peterson. "Forward-Looking Focus: Can Firms Have Adaptive Foresight?" Journal of Service Research 9, no. 2 (November 2006): 168–184.