Chapter | The Handbook of Marketing Research: Uses, Misuses, and Future Advances | 2006

What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another?

by Lindsay H. Zaltman and Gerald Zaltman

Keywords: Management; Research;

Citation:

Zaltman, Lindsay H., and Gerald Zaltman. "What Do 'Really Good' Managers and 'Really Good' Researchers Want of One Another?" In The Handbook of Marketing Research: Uses, Misuses, and Future Advances, edited by Rajiv Grover and Marco Vriens. Thousand Oaks, CA: Sage Publications, 2006.