Article | Journal of Advertising Research | March 2006

Memory Change: An Intimate Measure of Persuasion

by Kathryn A. Braun-Latour and Gerald Zaltman

Keywords: Change; Measurement and Metrics;

Citation:

Braun-Latour, Kathryn A., and Gerald Zaltman. "Memory Change: An Intimate Measure of Persuasion." Journal of Advertising Research (March 2006): 57–72.