Teaching Note | HBS Case Collection | May 1997

Product Development Foundations, Instructor's Note

by Marco Iansiti

Abstract

As emphasized in the course overview, excellence in product development is built on three foundations: the activities aimed at generating, retaining, and integrating knowledge. They form the critical building blocks for the conceptualization and implementation of any new product. The module--and this note--focus on each of these foundations in detail and introduce a variety of methodologies and approaches. The six classroom sessions draw upon cases, conceptual notes, interactive lectures, and an exercise. The note shows how these are linked together, to subsequent module themes and materials, and to student project activities.

Keywords: Knowledge Management; Product Launch; Infrastructure; Product Development;

Citation:

Iansiti, Marco. "Product Development Foundations, Instructor's Note." Harvard Business School Teaching Note 697-105, May 1997.